Play Los Roques
Play Los Roques
TYPE
Hospitality
TYPE
Hospitality
DURATION
4 Weeks
DURATION
4 Weeks
LOCATION
Venezuela
LOCATION
Venezuela
Brand Identity
Brand Identity
Web Development
Web Development
Product Design
Product Design
PROJECT OVERVIEW
PROJECT OVERVIEW
Play Los Roques is a boutique hotel, bar, restaurant, and kitesurfing school in Venezuela’s Los Roques archipelago. With only an idea and a few brand colors to start, they needed a digital identity that captured their spirit of hospitality, adventure, and laid-back luxury.
Play Los Roques is a boutique hotel, bar, restaurant, and kitesurfing school in Venezuela’s Los Roques archipelago. With only an idea and a few brand colors to start, they needed a digital identity that captured their spirit of hospitality, adventure, and laid-back luxury.



The Challenge
The Challenge
The Challenge
Despite offering a unique blend of hospitality, cuisine, and adventure, Play Los Roques lacked a cohesive digital presence to communicate its vibrant spirit. The challenge was to craft an identity that balanced boutique sophistication with the energy and authenticity of island life.
Despite offering a unique blend of hospitality, cuisine, and adventure, Play Los Roques lacked a cohesive digital presence to communicate its vibrant spirit. The challenge was to craft an identity that balanced boutique sophistication with the energy and authenticity of island life.



WHAT WE DID
WHAT WE DID
WHAT WE DID
We designed a vibrant and welcoming digital identity that reflects the essence of Play Los Roques. Through a refined website, cohesive visual system, and curated content, we captured the balance of boutique comfort and adventurous energy. The result is an online presence that invites guests to experience the spirit of Los Roques—both its laid-back luxury and its thrill of discovery. Would you like me to
We designed a vibrant and welcoming digital identity that reflects the essence of Play Los Roques. Through a refined website, cohesive visual system, and curated content, we captured the balance of boutique comfort and adventurous energy. The result is an online presence that invites guests to experience the spirit of Los Roques—both its laid-back luxury and its thrill of discovery. Would you like me to





“They didn’t just build us a website—they captured our story. Now our guests can feel the spirit of Los Roques, the warmth of our hospitality, and the adventure we offer before they even arrive.”
“They didn’t just build us a website—they captured our story. Now our guests can feel the spirit of Los Roques, the warmth of our hospitality, and the adventure we offer before they even arrive.”
Fabio
Fabio
Owner, Play Los Roques
Owner, Play Los Roques

